The Confederation of Indian Industry (ITA) collaborates closely with stakeholders to strategize and implement design-driven initiatives across the country. These initiatives aim to enhance industry competitiveness, promote design education, foster design for culture, society, and environment, and ensure the effective implementation of the National Design Policy.
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ITA’s Design Initiatives: Driving Innovation and Competitiveness
Key Focus Areas of ITA Design Initiatives
ITA’s design initiatives are centered around:
➤ Enhancing Industry Competitiveness through Design
➤ Branding & Promotion of Design via Media
➤ Advancing Design Education & Skill Development
➤ Leveraging Design for Social & Environmental Impact
➤ Driving Policy Implementation for a Thriving Design Ecosystem
Governments and lawmakers are increasingly focused on legislating good governance, while also encouraging voluntary adoption of best practices. Regulators aim to deter non-compliance, while forward-thinking businesses design robust governance structures that emphasize risk management, transparency, and stakeholder engagement.
Major Ongoing Design Programs by ITA
ITA actively executes various national-level initiatives to strengthen India’s design landscape, including:
➤ ITA Design Excellence Awards – Recognizing outstanding design contributions.
➤ ITA Young Designer Awards – Encouraging emerging talent in the design industry.mendations.
➤ ITA iDesign Program – Promoting innovation and creativity.
➤ ITA Design Talk Series – Engaging thought leaders to discuss global design trends.
➤ ITA India Design Summit – A premier platform for knowledge sharing and collaboration.
➤ ITA Design Rating System – Establishing benchmarks for design excellence.
➤ National Design Policy Advocacy – Supporting policy frameworks for design growth.
➤ Design Publications & Reports – Disseminating knowledge and insights.
➤ ITA Design Hackathon – Encouraging problem-solving through design thinking.
The Strategic Role of Design in Competitiveness & Growth
ITA works across diverse industry sectors to enhance efficiency, productivity, sustainability, and excellence by incorporating global best practices in:
➤ Education & Training
➤ Human Resource Development
➤ Industrial Relations
➤ Corporate Governance
Globally, design is recognized as a key driver of economic competitiveness. Many governments have introduced design policies and promotional programs not only to boost industry and business but also to address complex social challenges such as public health, energy conservation, crime prevention, and aging populations. Studies indicate a strong correlation between national competitiveness and design adoption, further emphasizing the need for strategic design implementation in India.
Leadership in ITA Design
Mr. Udayant Malhoutra serves as the Chairman of the ITA National Committee on Design Innovation (2023-24) and is also the CEO & Managing Director of Dynamatic Technologies Ltd. His leadership continues to drive impactful design strategies, fostering innovation across industries.